Privacy Policy
Last updated: 22/01/2026
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Welcome to Shoal Group Ltd privacy and preferences. This area will inform you how we handle your data and enable you to manage it. We are keen to ensure we comply with GDPR but more than that, we want to ensure you receive helpful information that makes your job easier. In this section, you can view your GDPR privacy notice and update your preferences to tailor marketing updates to work for you. We hope it will answer all your questions and keep you in control. If you have any questions or suggestions please email us and we will do our best to help privacy@shoal-group.com
Shoal Group Ltd Customer Contacts & Prospects Privacy Notice R1.1
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Shoal Group Ltd takes your privacy very seriously. This Privacy Notice is intended to set out your rights and answer any queries you may have about your personal data. If you need more information, please contact the data controller on the details below.
The Data controller
Shoal Group Ltd
16 Butterfield Business Park, Great Marlings
Luton, Bedfordshire
LU2 8DL
Tel: 01582 606 033
Email: privacy@shoal-group.com
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We process your personal data for the following purposes:
Marketing of products & services to increase business-to-business sales. We only process personal data that you submit, such as full name, job title and contact details. We do not purchase external lists. Marketing is carried out under the legal basis of Legitimate Interest, you can opt-out of direct marketing at any time by following the instructions in the relevant communication.
Quotations and Order processing activities are carried out under the legal basis of contract. We only process personal data that you submit, such as full name, job title and contact details. We may need to pass data to recipients such as couriers and freight agents and exchange personal data in relation to creating a business-to-business trading account for the order. Without processing the data we will be unable to fulfil your contract with us.
Telephone calls may be recorded to ensure you receive a high level of customer service. Calls are reviewed for quality, training and security purposes. Customer feedback is important to FSC, we use a customer review platform so you can have your say.
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Sharing your personal data:
We will only use your data for the purposes stated, we may need to share it with suppliers & sub-contractors to meet your contractual needs or professional services such as auditors and legal or financial advisors to meet business legislation requirements.
As part of the Diploma plc “Shoal Group Ltd” Cablecraft may share data within the group. In the event that our business or any part of it is sold or integrated with another business, your details will be disclosed to our advisers and those of any prospective purchaser and will be passed to the new owners of the business.
We use international marketing agencies to process direct marketing emails. Suitable safeguards are in place to ensure all third party processors meet the requirements laid down in the GDPR. Further information is available from the data controller on request.
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How long do we store personal data:
If we are processing your data for the sole purpose of direct marketing (legal basis legitimate interest) we will store your data for a maximum of 48 months.
Where we have processed your data for business-to-business contractual reasons such as order fulfilment (legal basis contract) we will store your data for the duration of the customer trading relationship plus any time frame agreed contractually or required to meet our statutory requirements. Currently seven years.
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Your personal data & your rights:
Processing under legal basis Legitimate Interest
You have the right to ask us not to process personal data for marketing purposes. You can unsubscribe or “opt out” using the preference tools on the website www.cablecraft.co.uk/update-your-preferences or on any marketing communications from us. Alternatively, you can email privacy@shoal-group.com detailing your wishes.
You have the right to make a data access request.
You have the right to rectification of personal data.
You have the right to erasure or restriction of processing personal data.
You have the right to lodge a complaint with your local supervisory authority.
Processing under legal basis Contract
You have the right to make a data access request.
You have the right to rectification of personal data.You have the right to erasure of personal data.
You have the right to restriction of processing personal data.
You have the right to object to processing personal data.
You have the right to portability.
You have the right to lodge a complaint with your local supervisory authority.
If you have any other questions relating to this privacy notice please contact the data controller at privacy@shoal-group.com or call 01582 606 033.